Diet Britain 'eat my shorts "

The family Simpson, Michelle Obama, will support a healthy diet to minimize the scale expansion of British children. A launched a joint campaign by the British government and the Pepsi-Cola and starring two stars of English football, also try to have an impact. Advertising No less than 75 million pounds invested in the project to combat the scourge of obesity in the Fattest country in Europe. Simultaneously, the possibility of direct action is being investigated in Britain to offer a reward for weight loss. The idea is quite simple: we are unable to lose weight? Taking cash from the government. There is also evidence that works. In December 2008, researchers at the University of Pennsylvania School of Medicine published the results of what happened when asked 57 healthy people with overweight or obese were reduced on the scales a financial incentive, under a contract signed in advance. In another group, participants received an incentive that has led to a monthly weigh-in and a third group of prizes was raffled among those who have lost weight. The results were published in the Journal of the American Medical Association. After four months, the group members were weighed showed only a slight loss of just 1.76 kilos. on average, while those of the group in which prizes are raffled lost 5.9 pounds. on average. But the group that received financial compensation from the best of all - falling 6,35 kg. on average. Half of those receiving financial compensation has reached its objective, compared with 10 in the control group. And seven months after the investigation phase, who received financial compensation to be observed by the weight of the control group. The British government has acted on the basis of these results. Not surprisingly, the United Kingdom is a leader who has been fighting weight gain among the citizens, one of the most severe in Europe. Forbes magazine reports that in 2007, Britain ranked 28th in the list of countries Fattest: Some 63.8 percent of residents over 16 are overweight. This is far share of the United States, where 74.1 percent of the population is overweight and obesity has been declared an epidemic in 1990. But even in Europe, only Greece (68.5 percent) and Malta (68.7 percent) exceeded the UK for the list. (In Israel, 57.3 percent of the population is overweight.0 Several areas in Britain are in a development project that offers an overweight government-sponsored financial incentive to lose weight. Preliminary results of the project, run by a company called Weight victories, giving money is an important factor for weight loss - more than diets and information programs. And the amount spent by Britain for treatments for obesity-related diseases is estimated to be close to one billion pounds a year. Only when you are finished The new program, people who want to lose weight, to sign the contract for 13 months and receive payments only if you complete the program. Each participant took seven months to lose weight and maintain their new weight for six months. So far, about 2,000 people have registered for the program, funded by the National Health Service. In January 2009, a new experiment that offers cash, according to the weight loss. If someone has lost 22.7 kilos. Will receive £ 425 cash or vouchers, if someone lost 13.6 pounds., It will take 160 pounds and someone who lost 6.8 pounds. will receive £ 70. Second intermediate elements, those trying to lose 15.6 percent of their weight, on average, declined by 12.4 percent of their weight during the first month. The economic cost of obesity to the health systems of Western countries is very high. A study conducted by the Israeli Forum for the prevention of cardiac and vascular diseases, the Barzilai Medical Center, Asheklon, the Health Ministry, the Israel Medical Association and the four health care organizations, found two years ago that a national program for prevent 'weight gain, smoking and high blood pressure may be economically advantageous for the country. Other times by the Israelis aged 25-64, within 20 years the program will significantly reduce the risk of cardiac and vascular diseases, including half of that group. Economically, the program should save the health system 443.3 million U.S. dollars for medical care and 93.3 million U.S. dollars on drugs, and would have brought 185 million U.S. dollars profit for the state. But the study led by Dr. Yosef Haim, the director of clinical cardiac Barzilai Medical Center, did not persuade the decision makers at national level, as the software is not promoted. In August 2006, the National Obesity Prevention Group presented their plans to the Health Ministry, with recommendations to limit weight gain in Israel, such as reducing the cost of healthy food, adding nutritional information, restaurant menus, which reduces the advertising of foods with little nutritional value, to enrich foods with essential vitamins, regular measurement of students' height and weight, and offers lessons in school about how to cook healthy. Tax the fat Taxing the health of overweight Israel proposed at the start of the working group discussions, but eventually abandoned this option. However, the HMO has been advised to consider that offer bonuses, discounts or incentives for additional fees paid by people who have lost weight or exercising regularly. None of the initiatives, including offering discounts to those who lose weight subsequently discussed at the Ministry of Health and formulated a decision. So far, the usual suspects have not solved the crime. "So we welcome any stimulus, including monetary," says Professor Barry Eliot Hebrew University, who directs the medical school part of metabolism and nutrition and is a consultant to the Ministry of Health. "There is no reason to believe that offering financial incentives for the overweight will produce a more materialistic society," says Barry. He says that the strongest incentive to lose weight were found among women than men wanted in pregnant and facing an operation for prostate cancer, both conditions may require weight loss. "Offering money to people who have lost weight, is a nice trick that can help deal with the degree of obesity," he says. However, Professor Reuven Viskoper, chairman of Israel Forum for heart and vascular disease, questions the advantage of distributing money to Israelis who have lost weight. "In my estimation, the money will not help for long. Any financial incentives would encourage people to lose weight during the period specified in advance and then people will return to their old ways, because you can not continue to distribute money no limits. Realizing the need to lose weight must come from within.