Weight Watchers Canada announced today the launch of the campaign Lose for Good, created to raise awareness about two important problems: obesity and hunger. During a period of seven weeks commencing September 27, as and as its members lose weight, Weight Watchers will donate and provide other benefits worth up to $ 50 000 food banks in Canada to help feed 700 000 people or more who use each month to Canadian food banks. In addition to supporting the campaign Lose for good, members will donate food highlighting the success of their weight loss through a vast collection of non-perishable food held in the halls of Weight Watchers meetings throughout in the country.
To encourage Canadians to achieve a healthy weight and help people in need, Councilor Shelley Carroll, who represented Mayor David Miller, joined Weight Watchers at the campaign launch in Toronto which had a backdrop of hundreds of pounds of food donations and a group of supporters committed to Weight Watchers involved in weighing and verification of their BMI. The participants also pledged to join Weight Watchers, to participate in the campaign and work to achieve their new goal of healthy weight.
Thirty-seven percent of the 700 and 000 Canadians who use monthly food banks are children. Equally troubling, nearly one in four Canadians are considered obese. Weight Watchers is working every day to educate its members and provide them with information and tools that allow them to switch to a healthier life and establish a good balance between food and physical activity.
"We know that Canada is a prosperous nation and that Canadians are generous," said Paul Schiffner, general manager of Weight Watchers Canada. "There is no reason for Canadians suffer from hunger. I am very proud that Weight Watchers and its members have also joined the campaign Lose for good, and that they were inspired and motivated to achieve their personal goals in health while contributing to the well-being of people living within their community. "
"Corporate donors, such as Weight Watchers, are essential to help reduce hunger in Canada. Lose campaign in earnest we will raise awareness of hunger in this critical period. Members of Food Banks Canada and their agencies respective help 85 per cent of people using the emergency food banks across the country, and Weight Watchers has become an important partner in helping to feed those in need, "says Katharine Schmidt, executive director of Food Banks Canada.
To encourage Canadians to achieve a healthy weight and help people in need, Councilor Shelley Carroll, who represented Mayor David Miller, joined Weight Watchers at the campaign launch in Toronto which had a backdrop of hundreds of pounds of food donations and a group of supporters committed to Weight Watchers involved in weighing and verification of their BMI. The participants also pledged to join Weight Watchers, to participate in the campaign and work to achieve their new goal of healthy weight.
Thirty-seven percent of the 700 and 000 Canadians who use monthly food banks are children. Equally troubling, nearly one in four Canadians are considered obese. Weight Watchers is working every day to educate its members and provide them with information and tools that allow them to switch to a healthier life and establish a good balance between food and physical activity.
"We know that Canada is a prosperous nation and that Canadians are generous," said Paul Schiffner, general manager of Weight Watchers Canada. "There is no reason for Canadians suffer from hunger. I am very proud that Weight Watchers and its members have also joined the campaign Lose for good, and that they were inspired and motivated to achieve their personal goals in health while contributing to the well-being of people living within their community. "
"Corporate donors, such as Weight Watchers, are essential to help reduce hunger in Canada. Lose campaign in earnest we will raise awareness of hunger in this critical period. Members of Food Banks Canada and their agencies respective help 85 per cent of people using the emergency food banks across the country, and Weight Watchers has become an important partner in helping to feed those in need, "says Katharine Schmidt, executive director of Food Banks Canada.
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